The guideline for a written paper is as follows.
I. Introduction – Strategic Profile and Case Analysis Purpose
II. Situation Analysis
a. General environmental analysis
b. Industry analysis
c. Competitor analysis
d. Internal analysis
III. Identification of Environmental Opportunities and Threats and Firm Strengths and
Weaknesses (SWOT Analysis)
IV. Strategy Formulation
a. Current strategy and evaluation about the strategy
b. Alternative choice – other possible strategies for the present and the future
c. Conclusions
* If a case is outdated, you may want to add some recent information.
V. Reference