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Results why instagram is better
Results why Facebook is better
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Kraus, S., Kanbach, D.K., Krysta, P.M., Steinhoff, M.M. and Tomini, N., 2022. Facebook and the creation of the metaverse: radical business model innovation or incremental transformation?. International Journal of Entrepreneurial Behavior & Research.
https://www.emerald.com/insight/content/doi/10.1108/IJEBR-12-2021-0984/full/html
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Sindermann, C., Kuss, D.J., Throuvala, M.A., Griffiths, M.D. and Montag, C., 2020. Should we pay for our social media/messenger applications? Preliminary data on the acceptance of an alternative to the current prevailing data business model. Frontiers in Psychology, 11, p.1415.
https://www.frontiersin.org/articles/10.3389/fpsyg.2020.01415/full
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Belanche, D., Cenjor, I. and Pérez-Rueda, A., 2019. Instagram Stories versus Facebook Wall: an advertising effectiveness analysis. Spanish Journal of Marketing-ESIC.
https://www.emerald.com/insight/content/doi/10.1108/SJME-09-2018-0042/full/html
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Lindsey-Mullikin, J. and Borin, N., 2017. Why strategy is key for successful social media sales. Business Horizons, 60(4), pp.473-482.
https://www.sciencedirect.com/science/article/abs/pii/S0007681317300290
Coelho, R.L.F., Oliveira, D.S.D. and Almeida, M.I.S.D., 2016. Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics. Online Information Review, 40(4), pp.458-471.
https://www.emerald.com/insight/content/doi/10.1108/OIR-06-2015-0176/full/html
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Voorveld, H.A., Van Noort, G., Muntinga, D.G. and Bronner, F., 2018. Engagement with social media and social media advertising: The differentiating role of platform type. Journal of advertising, 47(1), pp.38-54.
https://www.tandfonline.com/doi/full/10.1080/00913367.2017.1405754
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Larsson, A.O., 2018. The news user on social media: A comparative study of interacting with media organizations on Facebook and Instagram. Journalism studies, 19(15), pp.2225-2242.
https://www.tandfonline.com/doi/abs/10.1080/1461670X.2017.1332957
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Howard, D., Mangold, W.G. and Johnston, T., 2014. Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube & Pinterest: An interview with Dana Howard, social media marketing manager. Business Horizons, 5(57), pp.657-665.
https://www.researchgate.net/profile/Timothy-Johnston-4/publication/263391376_Managing_your_social_campaign_strategy_using_Facebook_Twitter_Instagram_YouTube_Pinterest_An_interview_with_Dana_Howard_social_media_marketing_manager/links/5f1b2718a6fdcc9626b0046b/Managing-your-social-campaign-strategy-using-Facebook-Twitter-Instagram-YouTube-Pinterest-An-interview-with-Dana-Howard-social-media-marketing-manager.pdf
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Nuseir, M.T., 2020. Is advertising on social media effective? an empirical study on the growth of advertisements on the big four (Facebook, Twitter, Instagram, WhatsApp). International Journal of Procurement Management, 13(1), pp.134-142.
https://www.inderscienceonline.com/doi/abs/10.1504/IJPM.2020.105191
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Kim, B. and Kim, Y., 2019. Facebook versus Instagram: How perceived gratifications and technological attributes are related to the change in social media usage. The Social Science Journal, 56(2), pp.156-167.
https://www.sciencedirect.com/science/article/abs/pii/S0362331918301435
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Singh, M., 2020. Instagram marketing—The ultimate marketing strategy. International Journal of Advance and Innovative Research, 7(1), pp.379-382.
https://d1wqtxts1xzle7.cloudfront.net/62052059/IJAIR_Volume_7__Issue_1VIII_January_-_March_202020200210-83628-kgdovj-libre.pdf?1581334346=&response-content-disposition=inline%3B+filename%3Drefer_page_20_24_Perception_Study_Among.pdf&Expires=1682028973&Signature=N-ceskpEGaYddh4Qf9n6P6cG9UMKrDEbzIJzlX5RHEytIcdeRsUmLJZsI7Y0YXu3zQmZqKx0Ea4wP~8j2XaruuQHnIwyuHopKpzEzZkogR1uHT3otRsUAiRJn3OJNexXeo9X-GePJNNvEG6x92ckLiwWq812Y1a4UB00OGHPsXdSDk5IB8CfzrN4y0RGk4vJpVYlMa7bHoQPw-Qy~F41kLq1cXRe7-nt-~egubquNVwDnfqpOA-C74UrPbCFIscQO58Zkuc1BwTFB7gr-ByehDS1ggFSWOcQFdDkGNGPu1bSfnmlN~VH6-kP5VlITRG4N9VKHmAvhPblQ38qm7f2Rw__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA#page=393
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Ting, H., Ming, W.W.P., de Run, E.C. and Choo, S.L.Y., 2015. Beliefs about the use of Instagram: An exploratory study. International Journal of business and innovation, 2(2), pp.15-31.
https://www.researchgate.net/profile/Hiram-Ting/publication/272026006_Beliefs_about_the_Use_of_Instagram_An_Exploratory_Study/links/54d9749c0cf24647581e492e/Beliefs-about-the-Use-of-Instagram-An-Exploratory-Study.pdf
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Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life science journal, 9(4), pp.4444-4451.
http://www.lifesciencesite.com/lsj/life0904/670_13061life0904_4444_4451.pdf
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